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Map guides · Episode 1

Thailand, seen from above

Six destinations compared on the same criteria: price, supply, villa or apartment, new builds, the sea. Scroll: the columns change, the map stays.

Survey of 19 October 2026 · asking prices, median per development

Each dot is a development we track; its colour is its median asking price per square metre.

30,000 ฿/m²180,000 ฿/m² and above

Scroll to begin the flight ↓

1 of 7 · Approach

Six destinations, six ways of living in Thailand

From up here, Thailand is a single name. On the ground, six markets that look nothing alike. The same eye on each: what it costs, what it offers, the life it proposes.

Developments with a unit for sale
7,172
Units for sale
85,048
See what fits me in the city

A link by email opens your advisor, no password.

Sources

Developments and units for sale.

Reflexion survey of 19 October 2026

2 of 7 · Price

A square metre in Phuket costs 2.3 times one in Chiang Mai

Each column stands as tall as its destination's median asking price per m², on a single scale. The islands and the capital at the top, Hua Hin and Chiang Mai at the bottom; Bangkok, at 73,650 ฿ (€1,919), stays below Phuket.

฿ per m² in Phuket, the highest
80,869 ฿/m²
฿ per m² in Chiang Mai, the lowest
35,807 ฿/m²
See what fits me in the city

A link by email opens your advisor, no password.

Sources

Asking prices, median per development then median of developments; a destination median mixes condominiums and villas.

Reflexion survey of 19 October 2026

3 of 7 · Supply

Bangkok offers 21 times more choice than Koh Samui

Height shows the number of units for sale: the capital first, then Phuket (21,651) and Pattaya (13,903). On Samui, choice comes down to a few hundred developments: you choose your developer as much as your house.

units for sale in Bangkok
39,385
units for sale on Koh Samui
1,868
See what fits me in the city

A link by email opens your advisor, no password.

Sources

Units for sale, all types.

Reflexion survey of 19 October 2026

4 of 7 · Villa or apartment

Bangkok lives in apartments, Samui in villas

Height shows the share of villas among developments: 86% on Samui, 72% in Hua Hin, 37% in Bangkok. The same budget does not buy the same life: a high floor with a view in town, a garden on the islands.

% villas on Koh Samui
86%
% villas in Bangkok
37%
See what fits me on the coast

A link by email opens your advisor, no password.

Sources

Share of tracked developments, by declared type.

Reflexion survey of 19 October 2026

5 of 7 · New builds

On Samui, one development in two sells off plan

Height shows the share of developments sold before completion: 53% on Samui, 23% in Phuket, 7% in Bangkok. Buying off plan means judging a developer on what it has already delivered.

% sold off plan on Koh Samui
53%
% sold off plan in Bangkok
7%
See what fits me on the coast

A link by email opens your advisor, no password.

Sources

Share among developments with a known status.

Reflexion survey of 19 October 2026

6 of 7 · The sea

The beach is closer on Samui and in Pattaya than in Phuket

Height shows the share of developments 1,000 m or less from a beach: 43% on Samui, 39% in Pattaya, 32% in Phuket, 24% in Hua Hin. Bangkok and Chiang Mai have no column: no beach.

% near a beach on Koh Samui
43%
% near a beach in Hua Hin
24%
See what fits me on the coast

A link by email opens your advisor, no password.

Sources

Straight-line distances to the nearest beach.

Reflexion survey of 19 October 2026

7 of 7 · To each their destination

Choosing a destination means choosing a life

The city and choice: Bangkok. The beach and the villa: Phuket and Samui. Weekends two hours from the capital: Hua Hin and Pattaya. Budget and mountains: Chiang Mai.

DestinationMedian price per m²Developments
Bangkok73,650 ฿/m²3,614
Phuket80,869 ฿/m²1,288
Koh Samui65,521 ฿/m²294
Hua Hin45,826 ฿/m²415
Pattaya52,099 ฿/m²754
Chiang Mai35,807 ฿/m²752
See what fits me in the city

A link by email opens your advisor, no password.

Sources

Median asking prices per m². Profiles, not advice: every address must be checked.

Reflexion survey of 19 October 2026

Your plans begin here

City or coast, apartment or villa, to live there or to spend part of the year: three gestures are enough for your advisor to start from your project, not from a catalogue.

Find my property

Method and sources

Prices are asking prices, surveyed on 19 October 2026 in our database. For each development we take the median price per square metre of its unsold units; for an area, the median of those medians, shown only from 20 developments upward. A unit is set aside as an outlier below 10,000 ฿/m², above 1,000,000 ฿/m², above 500,000 ฿/m² on less than 30 m² or with no known floor area, above 500 M ฿, or with less than 10 m² per bedroom. The off-plan share counts developments whose status is known. Distances are measured as the crow flies. Euros are converted at €1 = 38.374 ฿ (13 September 2026).

Across the six destinations, 357 units were set aside at this survey.

These are listing prices, not sale prices. No figure on this page is a promise of return.

This page is market information, not legal, tax or financial advice. The rules quoted are dated; check that they still apply with a professional before any decision.

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